BTECH is the largest specialized retail chain in the field of home appliances and consumer electronics in Egypt and exclusive distributor of the most prestigious multinational brands like Ariston, Babyliss, Crafft, Miele, Braun, Ariete , I COOK built in ,and Indesit, BTECH owns local brand ULTRA BTECH has 90+ branches with 60000+ m2 of modern shopping space serving Egyptian consumer in 29 cities form Marina in the northern coast and Hurghada on the Red Sea, to Sohag and Aswan in the south. BTECH was established in 1997 with three retail branches: the Mokattam branch, the Orabi branch in Mohandiseen, and the Maadi Grand Mall branch. with 4200+ employees BTECH stands as the largest specialized retail and trade network nationwide