Opening an RLC-exclusive Hot Wheels Master Set with 448 cars inside feels like a once-in-a-lifetime experience. Thank God we ...

Hot Wheels? The next 50 years should be even hotter. Can these upgrades make the Ferrari F40 harder to crash? Amid the recent uproar around the F40, a Swiss firm has come up with a set of updates ...

If you were born in 1989 like me, let's go down memory lane and discover some of Mattel's most exciting Hot Wheels ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is ...