No finer details outside of a 2025 released have been revealed. Squishmallows are big business with a lot of series and studios teaming up with Jazwares to turn famous fictional characters into ...

The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Time to start thinking about gifts of appreciation for the one you love. And if the one you love loves Squishmallows, well, you’re in luck — because there are some incredibly cute Valentine ...

or spending a premium to add to their collections of Squishmallows. A recent Jellycat pop-up in the London department store Selfridges was filled with patrons buying fuzzy US$25 – or more ...