Pentagram’s Astrid Stavro has created the identity for OffLimits – an all-day adult cereal brand with zombie and rabbit mascots designed by Shepard Fairey’s studio It’s aimed at breakfast food lovers ...

Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch of the classics, but ...

Despite numerous nutrient claims on the box, children’s breakfast cereals are still higher in calories, sugar, and salt than in an equal amount of adult cereals. Despite numerous nutrient claims ...

For instance, the eyes on adult cereal boxes look straight ahead and on children's cereals the eyes look down at a 9.6 degree angle." -- Brian Wansink, Ph.D., Cornell Food and Brand Lab Advanced ...

To maintain its lead in the industry, the Kellogg Company had to respond to the gap in the adult cereal... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source ...