Pentagram’s Astrid Stavro has created the identity for OffLimits – an all-day adult cereal brand with zombie and rabbit mascots designed by Shepard Fairey’s studio It’s aimed at breakfast food lovers ...

Despite numerous nutrient claims on the box, children’s breakfast cereals are still higher in calories, sugar, and salt than in an equal amount of adult cereals. Despite numerous nutrient claims ...

Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch of the classics, but as an adult (and a dietitian!), I’ve become more mindful of what I eat, and ...

For instance, the eyes on adult cereal boxes look straight ahead and on children's cereals the eyes look down at a 9.6 degree angle." -- Brian Wansink, Ph.D., Cornell Food and Brand Lab Advanced ...

the breakfast cereal market became more complex and segmented. To maintain its lead in the industry, the Kellogg Company had to respond to the gap in the adult cereal... We’re long-term subscribers to ...