But now scientist have discovered an antioxidant found in vegetables can "suppress" the ageing process in hair. The team from ...

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Aldi’s Managing Director for Buying, Julie Ashfield, has shared a number of secrets about its fruit and veg aisle ...

“Now this is interesting: You can buy onions singularly in M&S for 25p each but you can’t buy them by themselves in Aldi. You ...

Beyond the plush toys, Aldi's Kevin the Carrot range includes festive tree decorations priced at £2.99, featuring both ...

But at Christmas everything changed, and Aldi's greatest strengths became its biggest weaknesses, until Kevin the Carrot came along. Since 2011 Aldi enjoyed fantastic growth. In... We’re long-term ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

Since 2016, Aldi's Christmas adverts featuring a talking carrot – Kevin – have become a holiday tradition, just like Coca-Cola's advert (though let's not talk about this year's AI campaign).