Asda Access gives brands the opportunity to leverage Asda’s unique depth of customer data to fuel superior customer insights, ...

Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

The machine allows shoppers to try products before buying them, and to use the machine, shoppers will need to have an Asda ...

Chairman Allan Leighton must fix the operational issues plaguing the chain in the coming months to avoid any further declines ...

Asda said it would roll out its own price cuts campaign with the new boss keen not to "dance to the tune of the discounters".

Two Asda colleagues have been commended for their kindness and compassion after making a profound impact on a local family.

Asda is changing its discount strategy, with the company revealing it will be eliminating Star Products from the Asda Rewards ...

Financial services firm Moody's has warned Asda's credit rating is under threat if it does not turn around its performance.

Asda is set to overhaul its popular discount offerings, prompting some customers to consider boycotting the supermarket. The retailer has announced that it will remove Star Products from its Asda ...

Asda has launched a trial of an automated free sample vending machine at its store in Pilsworth, Bury. The machine was a ...