B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

However, B2B buyers simultaneously address tasks five and six throughout the entire buying process. Connect the buyer journey to the sales process The B2B sales process has faced massive disruption in ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

B2B companies rely on strong personal relationships with their customers for both sales and retention. Because the sales process can be long and complex, it requires consistent contact to keep ...

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and customer-centricity.

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the ...

AI is now helping streamline interactions, offering customized recommendations and support in real-time, making it easier for ...

By anchoring go-to-market (GTM) strategies around the product, Walnut aims to reshape the B2B sales process—delivering clarity, efficiency, and satisfaction for both buyers and sellers.

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

As leaders in this space, Aligned is on a mission to create a streamlined path for revenue teams to engage with customers, with its AI-powered workspace orchestrating the entire B2B sales process.