But during a later stint in Chengdu, the gray, bustling capital of China’s Sichuan Province, Sandhaus was re-introduced to baijiu by two men who worked in the industry. This time, he began to ...

China's leading baijiu maker Wuliangye sent its Spring Festival greetings to the world through a 3D advertisement released on ...

For the first two years, his team had to spend a lot of money on marketing because in bars and mainstream restaurants outside of China, there was not much awareness of baijiu. They also tried to ...

Chilean powerhouse Viña Concha y Toro and Chinese baijiu giant Wuliangye have signed a memorandum of understanding (MoU) to collaborate across Asian markets. Viña Concha y Toro signs deal with China's ...

Trivia time: What's the most consumed spirit worldwide? If you guessed vodka, rum, or gin, give it another shot—it’s baijiu, China’s favorite liquor. A lifetime of visiting the country of my ...

Amid China's macroeconomic and consumption headwinds, our baijiu coverage trailed the broader market in 2024, falling 19% on average, compared with a 13% rise in the Shanghai Composite Index.

At the same time, more scrutiny on government officials' buying and gift-giving habits hit some brands harder than others, with a handful of watchmakers and even high-end baijiu brands seeing a dip in ...

SUQIAN, China, Jan. 24, 2025 (GLOBE NEWSWIRE) -- With the arrival of the Spring Festival on January 29, 2025, Yanghe, a renowned Chinese baijiu brand, continues to play a significant role in ...

With Beijing tariffs gone, the Year of the Snake is a lucrative window of opportunity for Australian alcohol producers ...