When the American writer Derek Sandhaus arrived in Shanghai in 2006, he soon encountered Chinese baijiu — a fiery and powerful liquor found at dining room tables and bars across the country. He didn’t ...

China's leading baijiu maker Wuliangye sent its Spring Festival greetings to the world through a 3D advertisement released on ...

For the first two years, his team had to spend a lot of money on marketing because in bars and mainstream restaurants outside of China, there was not much awareness of baijiu. They also tried to ...

Amid China's macroeconomic and consumption headwinds, our baijiu coverage trailed the broader market in 2024, falling 19% on average, compared with a 13% rise in the Shanghai Composite Index.

a renowned Chinese baijiu brand, continues to play a significant role in this festive season. This year, Yanghe has once again partnered with the CCTV Spring Festival Gala as the exclusive time ...