In December, Michigan-based Bell’s Brewery, which was acquired by Lion, a division of Japan’s Kirin Holdings, in 2021, ...
according to Kirin officials. The move comes as Japan’s beer market shrinks due to the country’s declining population, pushing Kirin to search for other paths to profit. The strategy here is ...
Repeated visits by heavy drinkers forced Kirin Brewery Co. to change its longstanding policy of allowing visitors to sample its beer for free during factory tours. The change, effective Oct. 1 ...
and the imported beer Kirin BarBEER failed to break through the deadlock of the third place after years of hard work. BarBEER wanted to find a new brand positioning that was different from competitors ...
Ever wanted to drink beer in an authentic Japanese beer garden? Kirin Ichiban is giving Malaysians the chance to do just that, with the first ever Kirin Ichiban Beer Garden happening from Oct 1 to ...