(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

This theory has been increasingly applied to travel choice behavior, particularly in the context of how individuals respond to various travel scenarios, such as congestion charges, travel mode ...

Several disciplines fall under the broad label of behavioral science, including: In order to understand the full complexity of human behavior, some behavioral scientists synthesize theories, concepts, ...

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

Prospect theory and other work by Tversky and Kahneman continues to inform many areas of behavioral economics research today. What role have Richard Thaler and behavioral economists at the University ...

In behavioral finance, axioms refer to foundational principles or assumptions that describe how individuals behave in ...