Burger King. Jack in the Box ... There were words for “black” and “white’ and “red” but not much else. In fact, blue didn’t show up until thousands of years later in 200 A.D ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The company’s logo was red and white then ... or holiday-themed black buns, anyone?), and gone through a couple of mascots (remember Herb?). At one point, Burger King even tried fancy dinner ...