A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Places like McDonald's and Burger King do everything in their power to ... with bright reds or oranges along with big appetizing photos of their food. There's a hierarchy. The pictures are big ...

Customers will also receive mobile stickers with more chicken emoticons, the Burger King logo, and images of hashtags, such as #ChickenFries. The fast food brand is also tapping GIFs to ramp up ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...