A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...