2025-01-09 13:38发布于北京《中国企业家》杂志官方账号 如今，奇普·威尔逊（Chip Wilson ... 和亚玛芬的同事会合。 这位lululemon的创始人，离开自己 ...

如今，奇普·威尔逊（Chip Wilson）几乎把全部心力都倾注 ... 与很多安踏和亚玛芬的同事会合。 这位lululemon的创始人，离开自己创办的公司已经11年 ...

那一年， FILA 中国以 74% 年度同比增速一骑绝尘，营收达 147.7 亿元，创下了该品牌在中国增长最快的一年。这一增速也远远超过中国运动市场的其他头部品牌，包括 耐克 中国、 阿迪达斯 中国、 李宁 ，甚至同一个集团的安踏主品牌。

近几年，运动服饰品牌lululemon取得了惊人的增长，其高端瑜伽裤，以750元至1000元的售价，在全国各县市收割了一批被称为“县城贵妇”的新兴消费群体。从被誉为瑜伽界的“爱马仕”，到如今在省会城市以下的地区开店，lululemon的市场策略可谓是灵动而精准。下沉市场的崛起，印证了中国中产阶层消费能力的上升，以及那些对高品质生活有追求的女性的崛起。

Lululemon founder Chip Wilson is an expert at spotting trends many years before they become a reality. In the late 1990s, he successfully predicted the meteoric rise of yoga as a popular form of ...

An curved arrow pointing right. We spoke with Lululemon founder Chip Wilson about his concerns with the company. Produced by Emma Fierberg and Arielle Berger. Original reporting by Mallory ...

在运动服饰品牌lululemon的发展历程中，其创始人Chip Wilson采取了一系列反传统的方法，这些方法不仅帮助品牌在竞争激烈的市场中获得了超额利润 ...

Consider it a sign of the times. Vancouver billionaire Chip Wilson's home has just received a higher assessment, reflecting the city's buoyant residential real-estate market in the midst of a ...

Lululemon founder Chip Wilson came up with the yoga-wear brand's name because he thought Japanese people wouldn't be able to pronounce it. "It was thought that a Japanese marketing firm would not ...