Body Armor, Topo Chico, Dasani, Vitaminwater, and Smartwater. The firm is continuously updating and changing its portfolio, allowing it to stay relevant in shifting markets. Coca-Cola owns and ...

Federico Muyshondt, CEO of BODYARMOR, took over leadership of the brand shortly after its acquisition by Coca-Cola. I sat down with Muyshondt to discuss their strategic focus on authenticity ...