Coke prints a unique PIN under the bottle cap which acts as a proof of purchase. Rogers subscribers who text the under-the-cap PIN number to the short code 42653 get $0.75 off their mobile phone bill ...

built positive brand perceptions via the many consumers taking photos with their mobile phones and sharing them on social media. Coca-Cola also leveraged the promotional potential of mobile in a ...

Coca-Cola and 7-Eleven ... vice president of mobile at [x+1], New York. “Camera’s continue to be one of the most popular features of mobile phones, and QR codes are a nearly ubiquitous ...