That could have threatened Coca-Cola's use of the animal as a cute mascot. "The further the character gets away from being a real character in the world, the less a company needs to worry about ...

This started a global boom. Coca-Cola sponsored the 1928 Summer Olympics in Amsterdam, where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything ...

Coca-Cola’s World Cup Trophy Tour put fans up close and ... The exhibit also gives fans the opportunity to meet Zakumi, the mascot of the 2010 FIFA World Cup, up close and personal.