Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of influencer partners.
Why Poppi's $25K Influencer Vending Machine Stunt Didn't Go as Planned
If there's one thing the internet loves, it's a good brand scandal. And this week's drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
"There's a lot of misinformation being spread out there by one of our competitors," Poppi owner Allison Ellsworth said in a TikTok addressing the backlash
Western Illinois University3y
Vending Services
Vending Services provides clean, filled, and operable vending machines for the WIU Campuses. Current vending products on campus include carbonated beverages, non-carbonated cold drinks, ...
朝日新聞社3y
Coca-Cola offers cheaper vending machine drinks to subscribers
Subscribers can dispense the cans or bottles of drinks they want by holding their smartphones with the app close to a vending machine. The app lets them know which machines can be used in the ...
Grand Valley Lanthorn11d
Drink debacle: Inconsistent vending machine prices puzzle students
For many college students at Grand Valley State University, vending machines are a go-to source for a refreshing beverage or ...