This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...
Macaroni and cheese is on a weekly rotation at my house, and while we love the homemade version, most weeks it comes from a box. Annie's Macaroni and Cheese is one grocery that I always buy at ...
To see which brand had the best premade mac and cheese, I tried cheddar varieties from Annie's, Cracker Barrel, Full Circle, Kraft, and Velveeta. To ensure I'd have five piping-hot bowls of pasta ...