Customers are understandably cautious when conducting business through email. Cybercrime continues to rise and phishing is a serious concern. Businesses using free Outlook or Gmail accounts lose ...

Learn what a business email address is, how it builds trust in your brand, and what features to look for when choosing a business email solution. A business email address is an email address that ...

You have to know who you're sending the email to, and they have to recognize that it's about them or a subject interesting to them, Bodnar said. Using their name or company name is one of the best ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Strong customer communications and effective prospecting ...

Davis, whose company sends cold emails to gain business and handles other companies' email-marketing campaigns, usually targets chief marketing officers. He recently landed a manufacturing company ...