The pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news for pharmaceutical marketers is they live in a digital world where access ...
To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...
However, the journey to get there is anything but easy ... According to Statista, the US consumer goods market is projected to reach $601 billion in 2025. Oisin Hanrahan, CEO and co-founder ...