Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising ...

After facing intense competition and market saturation in 2024, an increasing number of cross-border businesses are shifting ...

Most days at least one person asks me how to lower customer acquisition costs. The problem is so important now because historically, brands focused on making great products and retailers did the ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

Swiggy has increased customer acquisition efforts, leading to a rise in performance and brand marketing costs, a trend ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

Additionally, general administrative costs for ... transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete.

A well-defined customer acquisition strategy can be a complete game-changer for bringing you new business, maximising retention, and multiplying your profits Charting out your customer acquisition ...