or instantly identify and recognize pain points—and both are critical to being agile and aligning with the constantly developing needs of its customer base. So, how do businesses achieve that ...

Your customer journey map should aim to tell a story, too. Moreover, the map should trace the emotional journey as well as the business journey. Emotions, after all, are what ultimately guide our ...

Rising prices will spark a 25% decline in brand loyalty in 2025, according to Forrester analysts. This prediction comes just ...

The importance of insights into customer journey and how to use them to improve business strategy are examined in this ...