Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

But where do you begin, and what steps must you take? Let me suggest four steps for synchronizing your brand marketing with the customer journey. 1. Create and maintain a panoramic customer view When ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Greg Thomas CEO of ContactOne based in Gawcott in the UK, which provides expertise, solutions, and services to businesses with the challenge of managing large amounts of customer contact, typically ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

Understanding the Customer Journey: The Power of Real-Time AI AI ... detailed customer profiles that allow for highly tailored marketing strategies. Whether a consumer is browsing products online ...

A challenging marketing ecosystem “The customer journey in pharma is becoming more complex,” said Robb DeFilippis, Tag’s managing director, life sciences, as he opened the webinar.

Generative AI empowers enterprises to enhance value creation along the customer journey, from boosting awareness to enabling ...

Finally, customer journey mapping is indispensable for aligning all internal teams, from marketing to sales, and undoubtedly improves customer support, ensuring a unified vision and more effective ...

Fine-tuning the customer experience demands much more than the latest technology, argues AfriSam Sales and Marketing Executive Richard Tomes.