One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

Customer lifetime value (CLV) represents a relatively simple concept that can make or break a budding business. In short, ...

Consequently, brands find it imperative to build and increase customer lifetime value (CLV) resulting in greater revenue generation and a bigger base of loyal shoppers. This is, indeed ...

Moises Cohen (Head, Customer Analytics Practice) Elizabeth Thomas (Managing Partner, Customer Analytics CoE) Related content How to build a successful customer lifetime value program The WARC Guide to ...