These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes ... The campers must embrace their challenger spirit to win the Ultimate Garage and stop Professor Rearview and his ...

Barbie sales also dipped overseas, offset by Hot Wheels and Infant, Toddler, and Preschool lines. Related Stories News Jon Stewart Tackles Trump's Threats Toward Panama & Denmark: "What Are We ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and ... he said. "We do work closely with our ...

President Trump's move to tack an additional 10% tariff on U.S. imports from China could lead Mattel to hike the price of its Barbie, Hot Wheels and ... he said. "We do work closely with our ...

Domestic sales were driven by Hot Wheels, action figures, building sets and games, partly offset by declines in Infant, Toddler, and Preschool (primarily Baby Gear & Power Wheels) and dolls, primarily ...

Also Read: Embraer Lands Record $7 Billion Flexjet Order The company anticipates strong market share growth, with continued success in its Hot Wheels and Challenger categories, an uptick in Barbie ...

The toy giant behind popular brands such as Barbie and Hot Wheels sources about 40% of its ... chains and "potential price increases." "We do work closely with our retail partners to achieve ...