The Power Wagon Concept wasn't just a design exercise as it continues to influence the direction of RAM trucks today. The first example of Dodge's Macho truck appeared in 1977 for the 1978 model year.

Based on the wildly popular and iconic Power Wagon, the Macho Power Wagon was a special edition pickup truck designed as part ...

The truck's plastic flares are bigger, and the "performance" aluminum hood comes with a big, matte-black decal. It's a macho truck. These special-edition Ram Rebels only come in two colors ...