The campaign with the singer is a reminder of the drugstore beauty brand’s commitment to inclusivity and entertainment-driven ...

Cosmetics collaborated with Grammy winner Meghan Trainor to create an exclusive limited edition complexion set, tied to the ...

One exception to the rule is e.l.f. Cosmetics. The brand might be affordable ... our interest lately is e.l.f.’s Soft Glam Satin Foundation. e.l.f.'s Soft Glam Satin Foundation comes in 36 ...

Ditch the cakey look with these affordable foundations that moisturize and smooth for a flawless finish—starting at $5.

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

You can't talk about drugstore beauty brands without singing the praises of NYX and e.l.f. Both brands make excellent makeup and skincare at a reasonable price point, making it easy to get in on viral ...

e.l.f. Cosmetics sponsors the Wonder Women of Wrestling ... The Women in Sports Foundation reports girls who played sports fulfill a variety of leadership roles in adulthood across sectors ...

The limited-edition bundle features the Halo Glow Liquid Filter, Cloud Skin products, and a custom merch item.