Fender custom colors were offered for a small upcharge after a handful of customers requested their guitars in special ...

In celebration of the Stratocaster’s debut in the spring of 1954, Fender has launched a series ... so now you’ve got more sonic options.” The five-way blade switch selects the pickups ...

There's no Strat on the roster yet, which is a little surprising give this is Fender, after all, but tells us something of what it thinks will most appeal to players shopping at this price point.

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...