Overall it's a refreshingly simple setup. The Fitbit Flex is certainly not a bulky band. Its sensor/processor unit slips into a rubberised band which is relatively slim, minimalist and comfortable.

But how much can they achieve? Tory Burch Gives The Fitness Tracker A Fashionable Makeover The Tory Burch for Fitbit Flex accessories collection turns the sleep and fitness tracker into elegant ...

The Fitbit Flex is understated and simple looking. Outside of the rainbow of band colors offered, it’s more utilitarian in appearance than stylish tech wear. The thin, smooth silicone ...