If you're struggling to find this special Gudetama in Hello Kitty Island Adventure, here's the Tophat Gudetama location this week.

Sanrio's Pochacco is one cool pooch in a new Build-a-Bear collaboration, coming complete with adorable clothes for dunking ...

Yu-Gi-Oh! and the Sanrio characters are teaming up for an exclusive line of merchandise that fans won't want to miss.

Build-a-Bear announced Gudetama, the latest plush in the Sanrio selection, is now available both online and in retail stores. There is also a promotion that is online only. If someone buys ...