One of the most unlikely marketing success stories of the past decade belongs to the cartoon yellow blob with a butt and a huge case of ennui called Gudetama. It's an egg that hatched but is too ...

Gudetama was created by Amy, a Sanrio designer, as part of an internal character contest in 2013. Inspired by the kawaii food trend in Japan, Amy imagined an indifferent egg as a representation of ...

Build-a-Bear announced Gudetama, the latest plush in the Sanrio selection, is now available both online and in retail stores.

The Gudetama stuffed animal features the lazy egg sitting on an egg white. It features the character’s typical “meh” expression. On the right hand, there is the Build-a-Bear paw logo.