The Independent on MSN5mon
Ronald McDonald, Uncle Ben and the mystery of the disappearing food mascots
Where in the world is Ronald McDonald? There was a time when the indisputably terrifying burger mascot was everywhere, his ...
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McDonald's Used To Have A Mascot For Its Iconic Filet-O-Fish Sandwich
The McDonald's menu is full of popular, classic offerings like the Big Mac and its distinctly shaped McNuggets, which keep customers coming back. Even seasonal items like the McRib and Shamrock ...
Business Insider9y
Burger King's viral marketing strategy
An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.