Tequila Herradura’s existing lineup ... But the brand’s newest offering—Herradura Blanco—goes somewhere its existing products haven’t in recent memory: up in proof, in this case to ...

On Monday, the historic Herradura Tequila took the concept in a different direction. Rather than launch a wholly new product, the brand reintroduced an expression to the U.S. that it had ...

Herradura is credited with introducing the first reposado tequila in 1974 (aged between two months and a year), and the first extra anejo tequila about 20 years later (aged for more than three years).