A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The rivalry between Burger King and. McDonald's is a tale as old ... t arrive in time for his store opening in 1963. The rest is history. Other memorable creations have not only tipped the scales ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...