Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.

Mattel delivered a winning fourth quarter, and issued an upbeat outlook for this year, and said it has a strategy for easing ...

All the Latest Game Footage and Images from Hot Wheels: Barbie Dream Camper Don't be fooled by its appearance: the Barbie Dream Camper isn't your classic Sunday driver vehicle. Born for the ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes ... The campers must embrace their challenger spirit to win the Ultimate Garage and stop Professor Rearview and his ...

Mattel and TOKYOPOP are collaborating to create manga based on Hot Wheels and Barbie. Manga and anime are becoming more mainstream in Western media, making collaboration opportunities rise.

The company today is known for its massive toy lines and media projects such as Hot Wheels, Barbie, Matchbox, Fisher Price, UNO, Masters of the Universe (He-Man), Polly Pocket and many more.

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...