Mattel executive says it may have to charge consumers more for its toys because of higher tariff costs on imports from China.

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

The toys set to branch into the world of manga are currently Hot Wheels and Barbie. The first sets of the manga are slated to be published in 2026. A Baldur's Gate 3 player shows off their ...

All the Latest Game Footage and Images from Hot Wheels: Barbie Dream Camper Don't be fooled by its appearance: the Barbie Dream Camper isn't your classic Sunday driver vehicle. Born for the ...

Hot Wheels Let’s Race is returning for Season 3 with five new 22-minute episodes, premiering globally on Netflix on March 3rd ...

Some of the toy makers’ hottest properties will be getting a manga-styled graphic novel series for Mattel’s Hot Wheels and Barbie. The first titles are set to debut in print in early 2026.