Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

Deja Vu! I've just been in this place before, but sadly, this Hot Wheels Initial D is a fantasy for now. So don't start ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Are you ready for another Hot Wheels wild goose chase? The exclusive Super Treasure Hunt is next for $250, but buying one is ...

Larry Wood, a Hot Wheels toy designer for 50 years, is being inducted into the Automotive Hall of Fame in Detroit on July 20.

Toussaint Egan (he/him) is a curation editor, out to highlight the best movies, TV, anime, comics, and games. He has been writing professionally for over a decade. This week, tons of families all ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently pass out into blissful food-induced slumber. Christmas might be over, but ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

MAT stock will benefit from its collaboration with TOKYOPOP, aimed to expand the reach of its two renowned brands with an ...

based on Mattel's Hot Wheels and Barbie brands. The initial titles will include a western-style manga graphic novel series inspired by Hot Wheels, along with new stories featuring characters from ...