This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...

Founder & CTO, TheyDo Sarah, a software engineer, is scrolling LinkedIn when a vibrant job post catches her eye. It tells a ...

And a more accurate customer journey map can guide your marketing to be more strategic, better optimized, and ultimately more effective. Here's how to create a better customer journey map to refine ...