IKEA’s strategy was to take the lead in terms of cost. The cost leadership strategy is a coordinated set of actions taken to produce goods or services with desirable features at a lower cost than ...

Ikea's forward-thinking strategy made it the top furniture seller in the world. It also changed retail forever, analyst Warren Shoulberg writes on industry website The Robin Report. "There is ...

The new structure was conceived by Kampard as a way to give Ikea “eternal life.” Kampard passed away in 2018 but his innovative and enterprising spirit lives on. He established a strategy to ...

From content modeling and taxonomies to AI integration and governance, Timi shares insights on how IKEA’s content teams are evolving their strategy to meet the demands of omnichannel experiences.

Produced by Devan Joseph. Video courtesy of Ikea. Follow BI Video: On Facebook More from Strategy The Bekant desk system allows you to adjust the height of the desk with the push of a button.

IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...

In positioning itself as A content brand, IKEA has "stopped speaking" about media in terms of traditional versus digital, preferring instead to embrace a holistic customer engagement strategy, says ...

IKEA is the latest retailer to fall under virtual reality's pull, as evidenced by a new mobile experience that enables users to explore various kitchen interior settings and alter them with color ...

The report provides information and insights into IKEA's tech activities, including: Insights of its digital transformation strategies and innovation programs. Overview of technology initiatives ...