Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver ...

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Jaguar recently revealed its new EV direction, much to the chagrin of its consumer base. It launched a new logo with a simplified font to carry with an insistence to “move away from traditional ...

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver reports that the ...