Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...

"As it stands, the concept car feels superficial and gimmicky, like a desperate attempt to be different without any real substance or coherent strategy." For better or worse, Jaguar had a big year.

Jaguar was one of the premier British sports brands during the 20th century, having offered some truly world-beating vehicles. These included the XK120, which was the fastest car in the world when ...

The four-cylinder Jaguar F-Type P300 is very different to the bombastic V8s. How does it stack up versus the Alpine A110 and Porsche Cayman?

When Jaguar’s “copy nothing” brand reboot hit late last year, one self-styled car enthusiast replied on X: “What the actual hell is this.” Jaguar’s response: “The future.” ...

"As it stands, the concept car feels superficial and gimmicky, like a desperate attempt to be different without any real substance or coherent strategy." For better or worse, Jaguar had a big year.