KitchenAid has officially announced its Color of the Year for 2025. The shade will be featured in the kitchen brand’s annual limited-edition Artisan stand mixers. This year’s pick is Butter — specifically,

Move over, Pantone; we’re more interested in KitchenAid’s Color of the Year. Since 2018, the beloved kitchen brand has selected a unique shade for their annual limited-edition Artisan stand mixers. We’ve been eagerly anticipating the 2025 edition,

For the stans out there, you'll want the pieces in every color, and luckily, the brand releases a new one every year to keep us on our toes. KitchenAid just announced its Color of the Year for 2025: Butter.

There’s a good reason, too, as KitchenAid’s Artisan model is rated the best stand mixer in our buying guide. Apart from the robust design of KitchenAid stand mixers, one element that sets them apart from the competition is the exciting array of colors.

So why does KitchenAid keep dropping cute new colorways that make us want to buy another one?! This morning, the appliance brand announced their 2025 color of the year: butter. They describe the shade as "a soft,