Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

Data can help you become a sustainability leader. Business thrives on data. We know that data drives strategy, innovation, ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

As we enter the new year, it’s the perfect time to reflect on the past and set goals for the future. For marketing teams ...

For MarComm leaders, this is a moment to lead by example—aligning marketing practices with broader societal objectives.

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

The Radeon RX 9070 and Radeon RX 9070 XT, two of the first graphics cards to be powered by AMD's new RDNA 4 architecture, ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

At the end of last year, 34.5% of marketing jobs were entry-level roles, a 14.7% increase over the year-earlier period, ...

For over three hours, busy commuters rushing through the train station came face to face with a re-enactment of one of the ...