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If you have a marketing background and want to explore the digital production field, you might wonder what career paths are available and how to transition into them. Digital production is the ...

Marketing offers career opportunities for people with varying educational backgrounds. A bachelor’s degree is generally required for most management training positions in marketing, sales, public ...

Global Marketing and Communications has created a variety of formal and informal University-branded Zoom templates to bring a Northwestern look and feel to all your digital learning, virtual meetings, ...

Inclusive marketing is the practice of creating and delivering messages that resonate with diverse audiences, regardless of their socioeconomic backgrounds. It is not only a way to reach more ...

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Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.) ...