But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

The tactics everyday people use to “FIRE” and pursue their dreams. Greta Gerwig’s Barbie movie continued its record-breaking run this weekend, racking up an additional $131.5 million in ...

Barbie and Oppenheimer are both coming on July ... both have been gifted what is essentially a free marketing boost. Aside from being, quite simply, very fun, the Barbenheimer meme is a reminder ...

Greta Gerwig’s “Narnia” reboot will play exclusively on 1,000 IMAX screens across 90 countries before debuting on Netflix ...

Wicked's marketing blitz hasn't been entirely faultless ... so many interpretations of what the true storyline of the Barbie movie was," he says. "But for Wicked, they probably have a much ...

marketing chief who spearheaded the “Barbie” promotional campaign heard ... of a structural reorganization at the studio as the movie theater business at large attempts to regain its ...