The four Women in Film dolls are part of the more than 250 Barbie “profession” series dolls released by Mattel. Last year, Barbie’s career collection was Women in Sports which featured a ...

The filmmakers behind the $1.44 billion grossing movie were briefed on Barbie's origin story and were taken to the Barbie archive at Mattel headquarters in El Segundo, Calif. "We gave them what I ...

Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which ...

Hollywood may soon be taken over by a new MCU: the Mattel Cinematic Universe. The highly anticipated "Barbie" film looks set to become one of the biggest hits of the summer after generating a ...

Mattel has unveiled a special Lunar New Year Barbie doll for 2025, following the brand's massive surge in popularity since ...

Diverse Snow White Remake Is Latest Film To Anger Anti Woke Crowd. Buy NEW Disney Holiday Princess Snow White Barbie Doll ...

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built ...

Mattel released a new Aaliyah Barbie, dressed in a faux leather outfit inspired by her "One in a Million” music video.

The El Segundo, California-based toy maker said it has increased “efficiencies” with over $400 million in cost savings during ...