As his business develops, Max Factor introduces a number of innovations. He creates liquid foundation, sells lip gloss in tubes, which become more commonly known as lipstick, and repackages other ...

Other brands also played significant roles in shaping lipstick trends during this era. For instance, brands like Max Factor, ...

Lipsticks are one of the most versatile products in our beauty cabinets, with a quick slick of colour having the almost-magical ability to brighten our mood. A swipe of bold red can boost our ...